Case Study Copywriting – Sempro.com.au https://sempro.com.au SEO agency for SME's and Entrepreneurs Mon, 08 Feb 2021 10:51:50 +0000 en-US hourly 1 https://wordpress.org/?v=5.7.2 https://sempro.com.au/wp-content/uploads/2020/07/cropped-512x512_sempro_thumb-32x32.png Case Study Copywriting – Sempro.com.au https://sempro.com.au 32 32 Little Bay Restaurants https://sempro.com.au/little-bay-restaurants/ Wed, 15 Jul 2020 09:45:16 +0000 https://sempro.com.au/?p=784

Little Bay - Copywriting

Content Creation

Increased
Reservations

New Audience Reached

Better ranking of the
client's official site

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Content Creation

Engaging Blogs |Guest Post On Authority Sites | Improvement of Excising Content
Created informational, interesting copy and spreading it to relevant and authority websites for the increase of the restaurant’s exposure, better ranking of the official site on search engines and attracting new guests and wider audience.

Linking and Optimization
Implemented internal and external linking in the excising content and on-page optimization techniques to increase the number of reservations.

Keywords
Our team of professional copywriters created engaging content with optimization for search engines that was distributed through the web. As a result, the ranking of the official site of the restaurant increased drastically, as well as the number of reservations.

Location: Europe
Sempro’s base includes clients all over the globe. To provide better services, our copywriters are originating from a variety of different countries. For Little Bay, the target audience is the Belgrade residents. Since our goal is to present the client’s voice more accurately, our team got a valuable addition in a form of bilingual Serbian writers who were responsible for creating all the content on both Serbian and English language.

Sempro objectives

Improving the excising content on the client's website

Creating original, optimized content that will rank well on Google and lead to the client's exposure

Increase the number of reservations via the website

Introduce a client to the new audience

]]> Restoranibeograd.com – plan and strategy https://sempro.com.au/restoranibeograd-com-plan-and-strategy/ Tue, 14 Jul 2020 15:56:52 +0000 https://sempro.com.au/?p=771

Restoranibeograd.com - Plan and Strategy

Content Creation

Increased Reservations

Keywords New Audience Reached

Increased Exposure On Social Media

Content Creation

Restaurant Review | Meal Reviews | Promotional Articles
Created interesting articles and reviews designed to attract new guests and boost the number of reservation, while still providing informative content and advertisement.

Linking
The landing page of the restaurant, reviews, or relevant news are linked throughout the website’s content.

Updates
Information about the music program is added every week, as soon as they sent by the restaurant’s manager. Any changes or additional updates are implemented instantly on requests. Also, the evergreen articles regarding restaurants are updated frequently.

Social media posts
All content about the client was shared on the brand’s Facebook and Instagram accounts by the experienced social media managers.

Location: Europe
Restoranibeograd.com is a site dedicated to the restaurant scene in Belgrade. It’s primarily on the Serbian language as it is targeting Belgrade, but all content is translated and written on the English as well. Writers are working closely with the SEO specialist for creating articles with the highest rating. Besides being informative, the website is dedicated to promoting restaurants in return for the percentage of the reservations originated from the site. This way, the restaurants are getting exposure to the wider audience and new guests, while the number of reservations is increasing.

Sempro objectives

Promoting the Despacito restaurants to the website's audience

Creating original, optimized content that will rank well on Google and lead to the client's exposure

Increase the number of reservations via the website

Introducing client to the new audience

]]> Fire in Style https://sempro.com.au/fire-in-style/ Thu, 09 Jul 2020 16:45:39 +0000 https://sempro.com.au/?p=725

Fire in Style - Copywriting

Content Creation

Optimised with SEO

Keywords Implemented

Increased Conversions

Sempro Content Package

For Fire in Style, Sempro created a custom package to create new optimized content, update existing content with keywords, increase traffic and search engine ranking. Together, this was able to increase conversions.

New | Existing
Created engaging, information-based copy that was designed to dramatically improve the website’s ranking on search engines and establish Fire in Style as an expert in the niche.

Product Linking
Implemented internal and external linking throughout the website to appropriate products and to increase sales and conversions.

Keywords
Our team of experienced copywriters created engaging content that not only appealing to the audience but also improves Fire in Style’s ranking on popular search engines like Google with the use of keywords. Sempro also updated existing content to include keywords to improve ranking as well.

SEO Optimization
Sempro provided Fire in Style a complete SEO custom page. Sempro’s team successfully implemented SEO best practices behind the scenes of the website and front in centre in the content with implementing keywords and improving Fire in Style’s overall ranking. Now that these techniques have been implemented, Fire in Style will see continuous growth and target their desired audience.

Sempro objectives

Create optimised content for the Fire in Style website

Update existing content with keywords

Target audience

Increase conversions

Optimise internal linking and linking to product pages

]]> Cheese Digest https://sempro.com.au/cheese-digest/ Thu, 09 Jul 2020 15:15:40 +0000 https://sempro.com.au/?p=713

Cheese Digest - Copywriting

Content Creation

Increase Traffic

Keywords Implemented

Establish Reputation

Sempro Content Package

For Cheese Digest, Sempro created a custom package to aid in the official launch of the website. Sempro has led the entire process from meeting with our client to discuss objectives and goals, designing the WordPress website, creating content, and optimising the website for search engines.

FAQ | Recipes | Home Page
Created engaging, information-based copy that was designed to dramatically improve the website’s ranking on search engines and establish Cheese Digest as an expert in the niche.

Product Linking
Implemented internal and external linking throughout the website to appropriate products and to increase sales and conversions.

Keywords
Our team of experienced copywriters created engaging content that not only appealing to the audience but also improves Cheese Digest’s ranking on popular search engines like Google with the use of keywords.

When Cheese Digest is ready to launch it will be on the right track to achieve a spot on the first page of Google.

Location: USA
Sempro services clients all around the world. Our team of copywriters have experience writing for a variety of different countries and therefore we can ensure that our client’s voice is being presented accurately. For this website, the content is targeting the U.S. so appropriate terms and spelling were implemented in the content.

Sempro objectives

Create optimised content for the Cheese Digest website

Target audience

Increase conversions

Optimise internal linking and linking to product pages

Secure Cheese Digest as expert in the desired niche

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