Ad Ops Capabilities
Query / Keyword Mining
Thematic Search Campaigns
SEO / ASO
Comprehensive SEO Site Review
Link Building & Off Page
ASO, Youtube SEO
2+ Google Published Case Study
3+ Google Certified Experts
FB, IG, Twitter, LinkedIn, Pinterest & Snapchat
Access to Audience Bucket, Industry partnerships
Reach & Frequency Campaigns
Evolution of Online Media Buying
Programmatic marketing uses real time systems, rules and algorithms to automate the delivery of data driven, targeted and relevant experiences to consumers as they interact with a brand’s many touch points.”
Direct advertising buys bought in bulk
Programmatic buying in real time targeted to specific audience
What is Programmatic
Programmatic Advertising Overview
Automated Match of the Bid & Target Profile
Programmatic vs. GDN
Three Pillars of Programmatic Display
Targeting existing users: Audiences are bucketed into stages of conversion intent from page visitors to abandoned baskets..
All page visitors – no product engagement
product name/code, price, page
Added to bag
Same Product page visit floodlight overlaid with Added to bag floodlight
Plus basket details; revenue, product category, price, ID etc.
The higher the intent the more aggressive the retargeting plan becomes – shorter time frames and higher bids are all strategies we use.
Type of Programmatic Campaigns
Audience InsightDevelop audience insight with 1st party data driven tools and market research
With the help of Audience Profiling, Segmenting and profiling customers into groups that all share similar behaviors, marketing campaigns can then be built around each segment to optimize the success of the campaign. This improves the targeting of personalized offers and content
Audience CreationDevelop audience and messaging strategy
Creation of Combined audiences to effective targeting users that allows us to combine various audience attributes, such as detailed demographics and affinities, to create “personas” that represent segments of your target audiences.
Media InvestmentMedia approach and investment plan
Effectively using IAR reports to understand the inventory availability, audience reach in real time. Reach planner in DV360 help us to create efficient media planning.
Campaign Setup Trafficking, and taggingFlawless launch using defined campaign process
Auto trafficking and Setting up campaign with SDF files ( Standard Data base format ) which help us to reduce manual efforts.
Campaign OptimizationContinuously optimize within platform and between publishers with in-house experts
Using different analytical tools to optimize the campaigns considering unidimensional and multidimensional approach.
Reporting & AnalyticsSelect tactics and sites based on client customized methodology
Simplified Reporting Dashboards and user friendly user interfaces helps to analyze the data efficiently. Also, analytical dashboards give real time insights on the ongoing campaigns