Ad Ops Process and resource onboarding

Ad Ops Process and resource onboarding

Project Onboarding Roadmap

Week 1

Kick off, due Diligence & Goal Setting

Kick off, project briefing, initial expectations, SLA, resource requirements, billing.

Week 1-2

Hiring and  Training

Resource screening, engagement manager intro, hiring, training & documentation

Week 2-3

Project operations kick-off & SOP creation

Project kick off, defined roles and expectations, health-card updates.

Week 4-12

Project Review, SOP updates, periodic check-ins

Periodic project reviews, action log updates, health-card reviews, roadmap updates.

Week 12-24

Project in active phase

Project in final stage. Minimal issues reported. Project growth conversion initiated.

Week 25 onwards

Project growth

Project automation, report automation, cross channel best practices.

Operating Model

  • Strategy, Client Servicing, planning
  • Guiding and monitoring Sempro Team on initial campaign setups, processes.

  • Periodic DSP reporting along with commentary
  • Post campaign insights.
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  • Preparing MR for the campaigns along with media plans

  • Trafficking sheets to teams
  • Review the media plan
  • Set up the campaign in DSPs
  • On going Optimization
  • Periodic recommendations

Upskilling + Trainings

Weekly (Thursday) Training sessions provide everyone at Sempro an ability to regroup and share best practices and industry trends. Below are general types of trainings provided:

Weekly Mentoring Programs

Mentoring Programs: Smaller teams buddy up with a specialist to solve complex projects and get help on upcoming assignments

Weekly Capability Refreshers

Capability Refreshers: These capability specific recorded sessions enable teams to be updated about latest technology, tools and trends

Comms. & Interpersonal Sessions

Comms. & Interpersonal: These trainings are open for all and unlock required skills such as Presentation, Email Etiquettes, Client Management, Conflict Management, etc.